Curriculum Vitae
Tony Radosevic
Melbourne, Australia
I am a strategist who specialises in resolving the complexity encountered in digital and customer experience with user centered solutions. I follow a process that involves the whole team early and throughout the project, while keeping the end user at the heart of what we're creating. I have a focus on wellness, empowerment, and fun when delivering projects with teams.
I lead user experience (UX) and customer experience (CX) projects for large organisations; starting with understanding the problems worth solving, to validating approaches with future users, all the way through to delivery. I also have a background in leading the strategy on communications and marketing campaigns, which ensures I always bring a 'how is this going to sell' perspective to the project.
EXPERIENCE
Digital Lead, Personal Accounts & Product Owner, Website
UniSuper
2021 – Present
UniSuper is one of Australia’s largest super funds, with more than 450,000 members and over $100 billion in funds under management. With the fund recently opening up to everyone, there is an increased focus on the website to be set up to acquire new members.
I am part of a cross functional team working alongside marketing, product, customer experience, design and development to deliver projects that will increase acquisition of personal accounts.2021 – Present
UniSuper is one of Australia’s largest super funds, with more than 450,000 members and over $100 billion in funds under management. With the fund recently opening up to everyone, there is an increased focus on the website to be set up to acquire new members.
__________________
Strategy Director
2017 – 2021Hardhat is an independent digital and creative agency. My role is to lead projects across user experience (UX), customer experience (CX), website strategy, and communications. Clients include: Simply Energy, Vision Australia, Bupa, VicRoads, Melbourne Water, Melbourne Airport, Victorian Managed Insurance Authority, First State Super (now Aware Super), Anglicare Victoria, Orora, Ventia, Horticulture Innovation Australia, Tennis Australia, Zoos Victoria, Box Hill Institute, Australia Energy Market Operator (AEMO), Deakin University, OzChild, and Department of Environment, Land, Water and Planning (DELWP).
__________________
2019 – Present
John Street co-operative childcare is a parent-managed non-profit organisation. The Board of Management is responsible for making financial and policy decisions for the users of the Co-operative.
__________________
Marketing Director
Sleeping Duck
2015 – 2017Sleeping Duck
Sleeping Duck is an online mattress company. In my role I lead the website, campaign development, and customer research for Australian and European markets.
__________________
Digital Director & Strategist
2009 – 2015
The Havas Group is the fifth largest marketing communications group in the world. Here lead the digital production management, website strategy and user experience for Telstra, Medibank, Agriculture Victoria, NAB, Activia, Virgin Australia, La Trobe University, Health Super (now Aware Super), Hotondo Homes, Devondale, Yarra Trams, and Melbourne Victory FC.
EDUCATION
Bachelor of Business Degree, Marketing Major, Victoria University, 2006 – 2008
Advanced Diploma in Business Marketing, Victoria University, 2004 – 2006
Certificate III in Multimedia, Kangan Batman TAFE, 2002 – 2004
Certificate III in Information Technology, Kangan Batman TAFE, 2002 – 2004
CERTIFICATIONS
Levels 1 – 3, Agile Management, AgencyAgile, 2017
IPA Effectiveness, Institute of Practitioners in Advertising (IPA), 2015
MILESTONE PROJECTS
See portfolio page for some of the projects I have delivered.